Year-round, you and your team work tirelessly to maximize the return on every dollar invested in e-comm, ensuring that your well-oiled digital marketing machine is both efficient and effective. From testing new audiences to rotating creative messages and beyond, but believe it or not, many advertisers miss the big opportunity to capture growth during the key moments leading into and sustained by the holidays. That’s why we are here, to tell you how consumers plan to shop this holiday season and how you can pivot your existing social program to capture every margin of opportunity.
Join this session led by Brainlabs' Strategy Director, Orla McQuaid, and VP Social US, Zaryn Sidhu, and discover how to power high-performance brands through strategic planning and paid social campaign activation for seasonal shopping moments.
You will also learn:
-Holiday shopping behaviors & trends to shape planning.
-Simple to implement Facebook expansion approaches.
-Incremental sources of seasonal growth.