Hero Conf and SearchLove Virtual Summit

8:30 AM, Mar 3 - 1:20 PM, Mar 4 (UTC-05:00) Eastern Time (US & Canada)
About

We've taken two industry-leading trainings and reimagined them to educate, inspire, and connect the Doers of digital advertising - remotely! Dive into a virtual world of likeminded digital pros who understand the threats you're facing in the ever-changing landscape of digital advertising.

  • 20+ sessions and panels led by industry experts
  • On-demand recordings distributed post-Summit
  • Developmental training from speakers who have worked in the trenches
  • Live Q&A chats with session speakers
  • High impact networking with industry peers
  • Mindful breaks to reset and re-energize


Whether you are a paid media marketer, specialize in organic search, or wear both hats -- we've carved out separate PPC & SEO tracks for a customizable agenda that will cover your niche search territory. Mix in content that fills growth gaps like CRO, data management, or building successful teams and be steps ahead of your competition.

Virtually join us to lead the way forward in Paid Media & SEO.



We are dedicated to providing a harassment-free conference experience for everyone, regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age or religion. We do not tolerate harassment of conference participants in any form. Please read our full Code of Conduct.

Host

SearchLove & Hero Conf Virtual Summit

Schedule
DAY 1: Marketer Meet & Greet 🤝
Wed, Mar 3, 2021 8:30 AM
Keynote: Searching For Answers - Lessons from Integrating PPC and SEO
Wed, Mar 3, 2021 9:00 AM
Coffee Break ☕
Wed, Mar 3, 2021 9:20 AM
Building the Content Machine
Wed, Mar 3, 2021 9:25 AM
Automation / Performance Max
Wed, Mar 3, 2021 9:25 AM
Marketer Meet & Greet 🤝
Wed, Mar 3, 2021 10:05 AM
How the Big Dogs Optimize for Searcher Intent
Wed, Mar 3, 2021 10:20 AM
Turning SEO Tactics into Customer-Centric Strategies with CRO
Wed, Mar 3, 2021 10:20 AM
!Más PPC Por Favor! Lessons for SEOs from Bilingual PPC Campaigns
Wed, Mar 3, 2021 10:20 AM
Marketing with Purpose: Building Trusted Brand Experiences
Wed, Mar 3, 2021 10:20 AM
Embrace the Future: The Smart Shopping Survival Kit
Wed, Mar 3, 2021 10:20 AM
OnCrawl Live In Expo & Marketer Meet & Greet
Wed, Mar 3, 2021 11:00 AM
Yoga 🧘‍♀️🧘‍♂️
Wed, Mar 3, 2021 11:15 AM
Putting Technical SEO in its Place
Wed, Mar 3, 2021 11:30 AM
Preparing For The Future of Programmatic in a Cookie-less World
Wed, Mar 3, 2021 11:30 AM
SEO Panel Q&A
Wed, Mar 3, 2021 12:10 PM
Paid Media Panel Q&A
Wed, Mar 3, 2021 12:10 PM
Closing Remarks
Wed, Mar 3, 2021 12:40 PM
DAY 2: Marketer Meet & Greet 🤝
Thu, Mar 4, 2021 8:30 AM
Day 2: Opening Remarks
Thu, Mar 4, 2021 8:55 AM
All the Places on Google Where E-A-T Matters for SEO, and How to Optimize For It
Thu, Mar 4, 2021 9:00 AM
The Evolving Ads Ecosystem: Personalized Advertising in a Privacy-First World
Thu, Mar 4, 2021 9:00 AM
Marketer Meet & Greet 🤝 & Visit Exhibitors
Thu, Mar 4, 2021 9:40 AM
How To Leverage User Research in Testing
Thu, Mar 4, 2021 9:55 AM
Creating a Search-Led Content Strategy: How to Build, Scale, and Maintain Content That Drives Sustained Traffic & Revenue
Thu, Mar 4, 2021 9:55 AM
Using Universal Analytics and Google Analytics 4 for Marketing Success
Thu, Mar 4, 2021 9:55 AM
The 3 Page Marketing Plan - a simple guide to improve your marketing
Thu, Mar 4, 2021 9:55 AM
Cross Platform Media Buying with PowerBI
Thu, Mar 4, 2021 9:55 AM
Machine Learning & Automation in Low Volume Ad Accounts
Thu, Mar 4, 2021 9:55 AM
Roundtables
Thu, Mar 4, 2021 10:35 AM
Algorithms & Incentives: The Secret Forces that Shape Marketing in 2021
Thu, Mar 4, 2021 11:05 AM
Coffee Break ☕
Thu, Mar 4, 2021 11:45 AM
The 5 Principles of Breakthrough Content
Thu, Mar 4, 2021 11:50 AM
SEO Panel Q&A
Thu, Mar 4, 2021 12:30 PM
Paid Media Panel Q&A
Thu, Mar 4, 2021 12:30 PM
Closing Remarks
Thu, Mar 4, 2021 12:55 PM
Marketer Meet & Greet 🤝
Thu, Mar 4, 2021 1:00 PM
Speakers
Zee Hoffmann Jones
Purna Virji
Andi Jarvis
Benjamin Estes
Cory Henke
Amalia Fowler
Emily Janus
Ayat Shukairy
Kameron Jenkins
Rand Fishkin
Michael King
John Lee
Chris Evans
Will Critchlow
Leslie To
Daniel Russell
Vincent Potier
Lily Ray
Francine Rodriguez
Hannah Thomas
Gregory Michels
Anu Adegbola
Expo
OnCrawl
Sessions
Technical & Mobile SEO
Paid Search
SEO Testing
The advantages of data science and data visualization methods for marketing and how to master them
Paid Social
Local SEO
Content, Creative & Brand Strategy
Programmatic
Career Growth
SEO: Analytics, Tools & Reporting
General Roundtable 1
General Roundtable 2
General Roundtable 3
Sponsors
Tickets
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