Winning Together November 18th 2021

Thursday, Nov 18, 9:00 AM - Thursday, Nov 18 2021, 6:00 PM (UTC)

Navigating The New Business Landscape

After the disruption of the past 18 months, agency new business is booming again. We are seeing an increase in briefs, pitches and wins as clients look for different solutions and the landscape continues to change.

Taking place on Thursday 18th November, the theme for this year’s Winning Together virtual conference will explore how business developers and agencies can successfully navigate the changing new business landscape. 

We will also be announcing this year’s BD100 and celebrating this year’s winners. 

THE DAY - Live Online (9.30am - 5:00pm)

  • Listen to keynote talks and expert speakers
  • Learn with interactive sessions
  • Network and interact throughout the day
  • Celebrate together

Winning Together will combine high-profile keynote speakers, live panel discussions, expert tips and insights from The BD100 and breakout sessions.

THE AWARDS - Live Online (5:00pm - 5:30pm)

During the event we will also be celebrating this year’s BD100 winners and recognising the best in the business – of business development… Those brilliant agency superstars who have kept driving their teams forward.

Your Winning Together ticket will give you access as we announce The Business Developer of The Year, Rising Star, BD Team of The Year and New Business Win of The Year. 

Welcome to Winning Together – The New Business Landscape

Introduction from your hosts Jody Osman, Co-founder, BD100 and Tanba, Group Director of Business Growth at Propeller Group and Rich McHardy Co-founder, BD100 and Tanba, Director at The McHardy Collective.

Thu, Nov 18, 2021 9:30 AM
Opening keynote discussion – What does it take to be a successful leader?

Dani Bassil, CEO at Digitas, Melissa Robertson, CEO at Dark Horses and Tamara Littleton, CEO & Founder at The Social Element, in conversation with Sherilyn Shackell, Founder and CEO at The Marketing Academy discuss what it takes to be a successful agency leader and how leaders have had to adapt to survive and thrive in these changing times.

Thu, Nov 18, 2021 9:45 AM
Soundbites from The BD100

We will be announcing The BD100 for 2021 and will be sharing insights, tips and tricks from some of this year’s cohort. Featuring Tracey Barber (The Brooklyn Brothers), Alex Johnson (Born Social), Oliver Bell (Jellyfish), Anna Stone (Ogilvy), Dan Archer (, George Read (Cognizant).

Thu, Nov 18, 2021 10:30 AM
Thu, Nov 18, 2021 11:00 AM
The No code/Low code guide to building your own sales stack

Want to connect up all your sales and marketing tools and save yourself, time, money and effort, but don't know your Arse from your APIs? This is the session for you. CEO and founder of, Andrew Nicholson, will be walking you through the No code/Low code way of living, and teaching you how to automate laborious tasks to make your life/sales more efficient. Once the introductions are complete, Andrew will be attempting to set up and run several time saving integrations live on stage - what could possibly go wrong?

Thu, Nov 18, 2021 11:15 AM
Identifying future new business opportunities

Join Amanda Ruddy, General Manager at ALF,  as she provides a run-through of industry trends that can ultimately lead to new business opportunities. Highlighting recent marketing appointments, consumer habits plus economic factors; Amanda will showcase some interesting ALF brands that could be your next client.

Thu, Nov 18, 2021 11:15 AM
The New Biz Surgery

Katie Street, Co-Founder of Tanba & Ben Potter, Business Development Advisor and NED, will be discussing 10 principles that you can implement to help you both ATTRACT and WIN more new clients. This session is an open one, so please bring your own challenges for Katie and Ben to help you solve live!

Thu, Nov 18, 2021 11:15 AM
Tough truths for agency new business, in partnership with Propeller Group

Hosted by Propeller Group’s Branwell Johnson, hear from marketing, procurement and intermediary leaders as to the dos and don’ts for agency new business. Featuring Paul Phillips, Managing Director at AAR, Annabel Venner, Chair at The Marketing Society Fellows, Alex Willis, Communications & Marketing Director at Wimbledon Tennis and Amy Binns, Head of Brand at KFC UK & Ireland.

Thu, Nov 18, 2021 11:45 AM
How to Scale At Speed

Featuring Felix Velarde, Author of Scale At Speed - How to Triple the Size of Your Business and Build a Superstar Team, CEO at The 2Y3X® Programme, Chairman and Board Advisor.

Thu, Nov 18, 2021 12:30 PM
Round up of the morning from your hosts Jody Osman & Rich McHardy

Round up of the morning from your hosts Jody Osman, Co-founder, BD100 and Tanba, Group Director of Business Growth at Propeller Group and Rich McHardy Co-founder, BD100 and Tanba, Director at The McHardy Collective.

Thu, Nov 18, 2021 1:10 PM
Thu, Nov 18, 2021 1:15 PM
How to attract and keep your best new business talent, in partnership with DNA

How to attract, engage and retain the best talent – there is high demand for business developers and other key agency roles, but finding great talent is tougher than ever. How can agencies find the right people and crucially, provide a career choice to keep ambitious employees motivated and committed, as well as attracting future rising stars into the industry and ensuring a diverse and inclusive workforce. Hosted by Katy Howell, CEO at immediate future. Featuring Stephen Kenwright, CCO & Co-founder at Rise at Seven, Sera Holland, UK Deputy CEO at Ketchum, Ingrid Olmesdahl, Global Director of Alliances at Ogilvy and Ali Wallace, Founder at DNA.

Thu, Nov 18, 2021 2:00 PM
How to Make Your Agency Shine

From clever marketing, taking a strong stance on your purpose and values to building a strong reputation for your agency and people, we look at what agencies can do to really stand out from the rest. Hosted by Katie Street, Founder, Street Agency and co-founder, Tanba. Featuring Graham Goodkind, Founder at Frank PR, Angel Gaskell, Founder at HDY Agency and Petra Kareem, PR Manager at Skechers.

Thu, Nov 18, 2021 2:45 PM
New World Office Culture, in partnership with Making Moves

Agencies have returned to the office since COVID in various ways, some are back fully, others have become more agile whilst others have engineered totally new ways of working but what are the logistical challenges for agency leaders in terms of the new working week and the allocation / use of agency real estate and what's the impact on staff wellbeing? From a new business perspective, BD teams sit at the heart of agency growth, we thrive on agency buzz, we rely on the physical office space and the embodiment of its culture to create pitch-winning theatre - surely we all need to be back in the office to work our magic? Hosted by Tobi Crosbie, CEO & Founder at Making Moves. Featuring Diana Tickell, CEO at NABS, Sharon Richey, Global Managing Director at Because, Rebecca Brennan, Head of Marketing & Partnerships at Kyan and Hamish Allan, Director of Technical at Making Moves.

Thu, Nov 18, 2021 3:30 PM
Closing keynote: Building resilience

Featuring Michelle Morgan, Founder of Pjoys and Ambassador Mental Health First Aid England. We all know that business development can be a tough job and resilience is often expected – is that fair? Agencies need to invest in building resilience and taking care of their new business teams, so that they stay pitch fit and avoid burnout. It’s time to embrace those more awkward conversations.

Thu, Nov 18, 2021 4:15 PM
Goodbye from Winning Together

Closing remarks from your hosts Jody Osman, Co-founder, BD100 and Tanba, Group Director of Business Growth at Propeller Group and Rich McHardy Co-founder, BD100 and Tanba, Director at The McHardy Collective.

Thu, Nov 18, 2021 5:00 PM
The BD100 Awards Presentation

It’s time to get those eyes on the prize as we announce The BD100 Business Developer of the Year 2021 alongside The BD100 Rising Star, The BD100 Business Development Team of the Year and The BD100 Agency New Business Win of The Year.

Thu, Nov 18, 2021 5:10 PM
Jody Osman
Rich McHardy
Sherilyn Shackell
Dani Bassil
Melissa Robertson
Tamara Littleton
Dan Archer
Andrew Nicholson
Amanda Ruddy
Katie Street
Ben Potter
Branwell Johnson
Paul Phillips
Annabel Venner
Felix Velarde
Katy Howell
Stephen Kenwright
Sera Holland
Ingrid Olmesdahl
Hamish Allan
Tobi Crosbie
Diana Tickell
Rebecca Brennan
Michelle Morgan
Tracey Barber
Anna Stone
Amy Binns
Ali Wallace
Angel Gaskell
Sharon Richey
Graham Goodkind
Petra Kereem
Camilla Honey
Alex Johnson
Oliver Bell
Expo Hall
Propeller Group
ALF Insight
Making Moves London
The No code/Low code guide to building your own sales stack
Identifying future new business opportunities
The New Biz Surgery

Headline Sponsors

This event has ended